dnorman: zephoria*

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  1. I’m intrigued by the reaction that has unfolded around the Facebook “emotion contagion” study. (If you aren’t familiar with it, read this primer.) As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people’s attitudes and practices, even in the realm of research. An earlier study showed that Facebook decisions could shape voters’ practices. But why is it that this study has sparked a firestorm?

    In asking people about this, I’ve been given two dominant reasons:

    People’s emotional well-being is sacred.
    Research is different than marketing practices.
    I don’t find either of these responses satisfying.
    Tags: , , , , by dnorman (2014-07-02)

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